About BCG Matrix for Brand Portfolio Analysis
MM4XL software - The Matrix BCG tool analyzes the competitive and financial performance of your brand portfolio. Use the Matrix BCG tool to improve brand management and refine the company strategy.
Matrix BCG for Brand Portfolio Management and Analysis. Use the matrix BCG tool of MM4XL software to analyze the competitive and financial performance of your brand portfolio to make better business decisions in brand management.
The matrix BCG is a very popular brand management tool. Its logic is based on the assumption that success in business is strongly linked to cash flow, which is a function of market share and market growth. The matrix BCG tool of MM4XL software can analyse the brand portfolio of a whole company. Each brand is displayed as a bubble on a two dimensional map, which helps reasoning on the product life cycle and its life cycle management, on the marketing investment level, the company strategy, and much more.
Typically, the matrix BCG tool is used to: (1) Monitor your company brand performance over time, say quarterly, (2) Monitor your competitor brand portfolio performance, (3) Balance marketing investments across brands.
BCG Matrix tool of MM4XL software features:
Applies the original BCG matrix concept and matrix chart, Built-in interpreter of the output results (verbal report), Detailed report of the four BCG matrix quadrants, Detailed report of the brand portfolio, Charts describing cash flow and investments, The example sheets describe how to run the analysis, The tool works in 5 different languages: E, F, G, I, S, Help file with advanced description of the BCG matrix concepts, and more.
Previous Versions
Here you can find the changelog of BCG Matrix for Brand Portfolio Analysis since it was posted on our website on 2015-04-24 03:00:00.
The latest version is 9.0 and it was updated on 2024-04-22 21:07:12. See below the changes in each version.
BCG Matrix for Brand Portfolio Analysis version 9.0
Updated At: 2012-01-19
Changes: Trial: Added 7 new days of free trial time
License: New registration model - Buy single tools
Added Online User's Guide
Disclaimer
External Download
We do not host BCG Matrix for Brand Portfolio Analysis on our servers. We did not scan it for viruses, adware, spyware or other type of malware. This app is hosted by the software publisher and passed their terms and conditions to be listed there. We recommend caution when installing it.
The external download link for BCG Matrix for Brand Portfolio Analysis is provided to you by apps112.com without any warranties, representations or guarantees of any kind, so access it at your own risk.
If you have questions regarding this particular app contact the publisher directly. For questions about the functionalities of apps112.com contact us.
